Theory tells us that innovation is an interactive process, a learning process between people and organizations, that strongly relates to the organizational culture. It is this learning process I’m very interested in, what moves individuals here: how they think, act, develop, and give meaning to their professional life in the organizational context. My entire career and my personal development have been infused by that interest. Many years of experience have taught me that if you want to achieve anything in the actualisation of innovation, you need to recognise and embrace the intangible characteristics of learning in relation to the organizational culture. The desired understanding of innovation and its commercialisation is created through this interactive process.

The human factor in innovation

The results of research on human knowledge development reveal that (academic-)entrepreneurs, managers and professionals in small firms who avail of coaching and training on leadership, entrepreneurship and organizational culture show a significantly positive contribution to increased innovative activities and performance. The benefits show an even stronger significance in the case of small-sized firms in the high technology sectors or ‘research-based’ firms and particularly start-ups. It is therefore that I focus on the human side of innovation processes in high-tech SMEs. It facilitates learning for individuals and organizations, and is a place for (academic-)entrepreneurs, leaders, managers and professionals who are looking for inspiration, motivation, knowledge and insight towards successful commercialisation of their innovations. Focused on identifying the characteristics and behaviours of innovative people in organizations I adopt an interdisciplinary perspective, drawing upon and synthesising insights from research in organizational behaviour, business, management, and (strategic) human resource management.


Based on people-oriented innovation philosophy, I aim to be a source of inspiration for my clients by offering genuine solutions and adding value to innovation processes and developments, thus contributing to the commercial application of new knowledge and the implementation of ideas. At learning means: discovering unexpected talents, identifying surprising opportunities and combining intelligence with creativity. The services encompass the whole range of business innovation coaching, training programmes and monitoring of innovation processes.

Business (Innovation) Coaching
The business (innovation) coaching mission is to empower SMEs toward successful commercialisation of their innovation. Business (innovation) coaching focuses on the business innovation culture of the organisation rather than on the personal life (or leadership qualities) of its executives. You will develop leadership skills by internalising the knowledge on the innovation process offered by business coaching. Read more

There is such a thing as a free lunch (TISTAAFL)
The TISTAAFL format is simple, free of charge and based on the idea of business (innovation) coaching, during lunch an (academic-)entrepreneur, leader or manager is invited to discuss the professional challenges s/he experiences. In an informal setting, the reference system of the interaction is the experience and the ideas of the entrepreneur and the needs of the organization. Oh, and lunch is on me as well. Read more

Academy for Entrepreneurship
This intensive 4x½-day training programme has been specially developed for entrepreneurs with a background as a researcher involved in the commercialisation of high-tech knowledge and expertise. Read more

Culture of Innovation Monitor
The Culture of Innovation Monitor measures the maturity of development of an organization’s innovation processes. The monitor gain insight into the organization’s strengths and the gaps and provides guidance for taking concrete actions towards improving the culture of innovation. Read more