‘Connecting Science and Business’, with this motto in mind I develop a critical view of an innovation cultures in which mutuality emerges between development and commercialising new technologies management and entrepreneurship education and business skills development.

The business focus is researching, publishing and teaching on ‘cultures of innovation’ in its broadest sense, and performing consultancy and business coaching.

The business coaching mission is to empower SMEs in their efforts and challenges towards successful commercialisation of their innovation. This goes hand in hand with the reinforcement of the company’s capability in alignment with the changing requirements in the different life cycle stages. This includes aspects such as strategy, organisation, management, human capital development etc.