Theory tells us that innovation is an interactive process, a learning process between people and organisations, that strongly relates to contextual factors. It is this learning process I’m very interested in, what moves individuals here: how they think, act, develop, and give meaning to their professional life in this context. My entire career and my personal development have been infused by that interest. Many years of experience have taught me that if you want to achieve anything in the actualisation of innovation, you need to recognise and embrace the intangible characteristics of learning in the interactive process. The desired understanding of innovation and its commercialisation is created through this process.

The human factor in innovation

The results of research on human knowledge development reveal that entrepreneurs and professionals in small firms who avail of training on leadership, entrepreneurship and change management show a significantly positive contribution to increased innovative activities and performance. The benefits show an even stronger significance in the case of small-sized firms in the high technology sectors or ‘research-based’ firms and particularly start-ups. It is therefore that I focus on the human side of innovation processes in high-tech SMEs. It facilitates learning for individuals and organisations, and is a place for (academic-)entrepreneurs, leaders, managers and professionals who are looking for inspiration, motivation, knowledge and insight towards successful commercialisation of their innovations. Focused on identifying the characteristics and behaviours of innovative people in organisations I adopt an interdisciplinary perspective, drawing upon and synthesising insights from research in organisational behaviour, business, management, and (strategic) human resource management.


Based on people-oriented innovation philosophy, aims to be a source of inspiration for its clients by offering genuine solutions and adding value to innovation processes and developments, thus contributing to the commercial application of new knowledge and the implementation of ideas. At learning means: discovering unexpected talents, identifying surprising opportunities and combining intelligence with creativity. The programmes encompass the whole range of interactive workshops, training, business innovation coaching and monitoring of innovation processes.

The business (innovation) coaching mission is to empower SMEs toward successful commercialisation of their innovation. Business (innovation) coaching focuses on the business innovation system of the company rather than on the personal life (or leadership qualities) of its executives. You will develop leadership skills by internalising the knowledge on the innovation process offered by business coaching.

The TISTAAFL format is simple, free of charge and based on the idea of business (innovation) coaching, during lunch an (academic-)entrepreneur, leader or manager is invited to discuss the professional challenges s/he experiences. In an informal setting, the reference system of the interaction is the experience and the ideas of the entrepreneur and the needs of the organisation. Oh, and lunch is on me as well.

This intensive 4x1-day programme has been specially developed for entrepreneurs with a background as a researcher involved in the commercialisation of high-tech knowledge and expertise.

Examine current thinking about leadership and the functions, activities and principles of leadership in organisational settings. Discover contemporary leadership styles and strengths. This 2-day workshop is designed to introduce you to key aspects of leadership and provide a solid understanding of leadership, especially within innovative organizations.

In this mini-MBA you see your business from different perspectives and apply these to the business model of your organisation. The 3x2 day sessions give you an insight into the management processes, and their cohesion in your organisation. The programme will enable you to integrate and apply the knowledge, approaches and methods you have learnt to your own management and work experiences.

An important factor in innovation processes is people. You can carry out calculations on technical systems; the perceptions and experiences of individuals is practically impossible to measure. In collaboration with Delta Change Management, offers the Human Factor Monitor to try and gain some insight into the role of the individual in innovation processes.