About Vincent Pieterse

I hold a PhD in Organizational Theory, Culture and Behavior, and has studied for a year in the United States and Russia. For more than 20 years I have been involved extensively in the training and coaching of C-level executives and professionals on strategic management and leadership topics. I'm affiliated as a Business Innovation Coach with the European Union's project ‘CoachCom2020’, as a Senior Fellow with the Business School of the University of Leicester (UK), as an Expert Learning Partner at IMD Business School (CH), as an Associate with de Baak Institute for Leadership and Entrepreneurship (NL), as a Lecturer with the School of Business and Economics of VU University Amsterdam (NL), and as a member of the Knowledge4Innovation platform (EU). Prior to this, I worked as a teacher and principal, at a special school for children with learning and behavioural problems.


The people-oriented transformation philosophy of Pieterse.com is based on the sociology of everyday life. This approach within social constructivism assumes that thoughts, language meaning, attitude and behavior – as well as personal identity and group culture – stem from the social interaction among and between (groups of) people. 

Social constructivism is a variety of cognitive constructivism that emphasizes the collaborative nature of much learning. Social constructivism was developed by post-revolutionary Soviet psychologist Lev Vygotsky. Vygotsky argued that all cognitive functions originate in (and must therefore be explained as products of) social interactions and that learning did not simply comprise the assimilation and accommodation of new knowledge by learners; it was the process by which learners were integrated into a knowledge community. 

Organizations exert a central force in contemporary work and society. From the rise of large, machine-like bureaucracies in the 19th century to the flat, networked firms of nowadays, different assemblages of people and technology have produced a rich ecology of organizational forms – multinationals, social enterprise and charities, R&D laboratories etc. Organizational theory looks at these multifarious arrangements with respect to their internal and external environment elements and dynamics - e.g. organizational culture and identities, power and politics, inter-organisational collaboration, effect of globalization on organizational activities etc. 

A considerable part of any Business Administration program positions ‘business’ as a set of measurable and calculable processes, and ‘business people’ as rational and, often literally, calculating people. A social constructionist perspective looks at organizations as a process which is enacted by people with diverse backgrounds and goals, who shape and are shaped by societal, cultural and political contexts. Social constructionist organization theory regards organizing as a continuous process of ongoing social interaction between actors in their quest to make sense of the world.